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Sease Flagship Store

Milano, Italy

Welcome to the new Sease flagship store in Milan, located at Via Manzoni 20.
Founded by Franco and Giacomo Loro Piana, this premium lifestyle brand combines contemporary design and cutting-edge technology to offer an unparalleled experience. Here you can experience a space that blends teak, high-quality fabrics, carbon fibers, and nylon to create a welcoming and modern atmosphere.


The Sease Flagship is not just a store: it is a multifunctional space where you can immerse yourself in vinyl music, discover books, and participate in engaging conversations about land and sea stories led by Sease brand ambassadors.

Designer: Sebastiano Tosi
Stylist: Giulia Taglialatela
Photography: Beppe Brancato

The space that creates connections

The Sease space requires unique and precise lighting, tailored to the different areas and needs. Seamlessly integrating with the flooring and ceiling materials, the store's lighting features IVELA's trimless 48V track as a central element, characterized by thin, almost invisible, black graphic lines.


Mounted on the track is the Microperfetto Large 48V, IVELA's flagship product, chosen for its lighting performance and compact size. The lighting is enhanced by the use of various silicone and polycarbonate lenses, minimizing unwanted reflections. The integrated linear lighting adds depth and brightness to the peacock blue painted walls.
Finally, the recessed Perfetto IN 70 device provides professional diffused lighting, perfectly blending into the environment without disrupting the space's balance.

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