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Love Harder

Munich, Germany

The lighting project for the Love Harder agency in Munich has been extremely inspiring.

This young marketing agency, located in the university district of the German city, brings tailor-made marketing projects to life, studying every detail and creating a customized strategy for its clients.


The request was to illuminate the workspaces and showroom optimally but with a creative touch, to give life to unique atmospheres. Our lighting designers proposed the 35 system, which, thanks to its extreme versatility in use and application, allows for characterizing interior design choices and emphasizing architectural details, even with particular stylistic choices (such as the diamond-shaped light hanging from the ceiling).

Thanks to:
Love Harder Munich
Panzeri & Partners Gmbh

Shining bright in Munich!

The combination of 35 Track and Ivela’s linear and diffused lighting projectors, along with the 35 system, draws a minimal line in the spaces, between functional details, graphic elements, and decorative aspects, enhancing materials, colors, and light.


35 Linear, like suspended light threads, creates 360° diffuse light. 35 Track combines the typical softness of 35 with the maximum flexibility of use and performance of the 48V track, allowing for greater possibilities in configuring the lighting system.
Thanks to these modular elements, the 35 system was easily configured to design Love Harder’s lighting with total flexibility in shapes and functions.

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